The American
Board of
Anesthesiology
The American Board of Anesthesiology mission is to advance the highest standards of the practice of anesthesiology.
Their organization is the leading board in healthcare, setting new standards for their practice and other medical certifying boards.
They aimed to elevate their brand to reflect their leadership in healthcare. By revamping their brand guidelines and updating their website and marketing materials, we positioned the ABA as a standout presence—not only within the medical field, but also as a trailblazer in medical marketing.
Welcome
Diplomate Kit
Once candidates passed their APPLIED Exam they would receive a kit in the mail with their printed certification, welcome kit informing them of their continued certification requirements, and a board certified pin to proudly wear to work. A digital version would also be sent to their email.
Leading the Way Series
Get to know the ABA Board of Directors through the leading the way series. We sat down with Board Directors to hear what drew them to the specialty, why they value certification and how they champion patient safety. Here is one video from the series featuring Robert Isaak, D.O., FASA.
